e.l.f.'s Best Face Primers FAQs

e.l.f. is the #1 Primer Brand in America*

What is makeup primer and what does it do?

Also called a face primer or a foundation primer, a makeup primer is used under your foundation to smooth and refine fine lines, reduce appearance of pores, prevent creasing, even out imperfections, adjust skin tone, absorb oil and eliminate unwanted shine. It creates a smooth, even canvas for the rest of your makeup. With a foundation primer, your makeup will last longer and your skin will look velvety and polished.

What type of face primer is best for me?

It depends on your goals for your skin and makeup. If your skin is dry, select a primer with moisturizing ingredients. If your skin is oily, use a primer formula that absorbs excess oil. Choose a grip primer to increase the staying power of your foundation. Or you can try out our Primer Makeup Finder to make sure you get the right primer for your skin tone and skin type!

How do I apply face primer?

Apply your face primer after your moisturizer and before your foundation and concealer. Use your finger tips or a primer brush. Start in the center of your face and extend the primer outward to your hairline and down onto your neck—exactly how you would apply foundation. You can apply makeup primer under your eyes and even on your eyelids to extend the life of your eyeshadow and perfect your makeup.

Can I wear primer without makeup?

Absolutely! If you prefer less coverage, a face primer will smooth out your skin and give you a polished, yet natural look. You can simply finish your makeup with a bit of loose setting powder over the makeup primer.

What is the difference between e.l.f. primers?

e.l.f. face primers come in liquid, putty and jelly formulas. They also address various skin needs. e.l.f.'s Luminous Putty Primer contains hydrating ingredients like hyaluronic acid and vegan collagen to help plump skin. e.l.f.'s Mattifying Primer contains kaolin clay to help absorb excess oil. And e.l.f.'s Acne-Fighting Primer offers breakout-fighting treatment with salicylic acid for acne prone skin.

Read more about How To Choose the Best Makeup Primer for Your Skin Type

*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Division Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22