https://www.elfcosmetics.co.uk/e.l.f. Cosmeticse.l.f. Beauty, Inc.e.l.f. Cosmetics is an international cosmetics brand based in Oakland, California. It offers local shipping in the UK for innovative makeup for the eyes, lips and face that is high quality, used by professionals, always cruelty free and at affordable drug store prices.2004Joseph Shamah, Scott Vincent Borba